Privacy Policy

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Gotham Lab (“we,” “our,” “us”) is committed to protecting your privacy and handling your personal information securely and responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website at https://www.gothamlab.com/ (the “Website”). Please read this policy carefully. By using the Website, you agree to the practices described here.

We recommend reviewing this Privacy Policy periodically. We will update the Effective Date above when changes are made.

1. Information We Collect

We collect the following categories of information when you use the Website:

a. Information You Provide Directly

When you submit a contact form, request a quote, or otherwise communicate with us through the Website, you may provide your name, email address, phone number, company name, and any other information you choose to include. We collect only what you voluntarily submit.

b. Information Collected Automatically

When you visit the Website, we and our third-party service providers automatically collect certain technical information, including your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and date and time of your visit. This information is collected through cookies, web beacons, and similar tracking technologies as described in Section 4 below.

c. Information We Do Not Collect

Gotham Lab does not collect payment card information through the Website. We do not create user accounts and do not store uploaded documents or files submitted through the Website beyond what is necessary to respond to your inquiry.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, quote requests, and communications

• To provide, operate, and improve the Website and our services

• To send you marketing emails, newsletters, and updates — only if you have opted in to receive them via our Mailchimp email list

• To analyze Website traffic, usage patterns, and performance using Google Analytics

• To comply with applicable legal obligations

• To protect the security and integrity of the Website

We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

3. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

a. Service Providers

We share information with third-party vendors who assist us in operating the Website and providing our services. These include:

• Google LLC — Google Analytics, for website traffic analysis. Google may collect and process data in accordance with Google’s Privacy Policy at https://policies.google.com/privacy. You may opt out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout.

• The Rocket Science Group LLC (Mailchimp) — for email marketing and newsletter delivery. Mailchimp processes email addresses and related data you provide when subscribing to our mailing list, in accordance with Mailchimp’s Privacy Policy at https://www.intuit.com/privacy/statement/. You may unsubscribe from our emails at any time using the unsubscribe link included in every email.

• WP Engine / hosting providers — for website hosting and infrastructure.

All service providers are contractually required to use your information only as necessary to provide their services and to maintain appropriate security standards.

b. Legal Requirements

We may disclose your information when required by law, court order, subpoena, or other legal process, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.

c. Business Transfers

In the event of a merger, acquisition, sale of assets, or other business transfer, your information may be transferred as part of that transaction. We will notify you of any such change by updating this Privacy Policy.

4. Cookies and Tracking Technologies

The Website uses cookies and similar tracking technologies to enhance your browsing experience and analyze Website performance. Cookies are small text files stored on your device when you visit a website.

We use the following types of cookies:

• Essential cookies — required for the Website to function. These cannot be disabled.

• Analytics cookies — used by Google Analytics to collect anonymous information about how visitors use the Website, including pages visited, time on site, and traffic sources. This data is aggregated and does not identify individual users.

• Preference cookies — used to remember your settings and preferences across sessions.

We do not use advertising cookies or sell your data to advertising networks. Gotham Lab does not display third-party advertisements on the Website.

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of certain parts of the Website. To opt out of Google Analytics specifically, visit https://tools.google.com/dlpage/gaoptout.

5. Email Communications and CAN-SPAM Compliance

If you subscribe to Gotham Lab’s email list or otherwise opt in to receive marketing communications from us, you agree to receive periodic emails including newsletters, service updates, and industry content. All marketing emails comply with the CAN-SPAM Act of 2003 and include:

• A clear identification that the message is from Gotham Lab

• A valid physical postal address: 340 W 42nd St #2424, New York, NY 10108

• A clear and functional unsubscribe mechanism in every email

We process all unsubscribe requests promptly. To unsubscribe from Gotham Lab emails, click the unsubscribe link in any email or contact us at info@gothamlab.com.

6. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information under applicable law. These may include:

• The right to access the personal information we hold about you

• The right to correct inaccurate or incomplete information

• The right to request deletion of your personal information

• The right to opt out of marketing communications at any time

• The right to object to or restrict certain processing of your information

California Residents — CCPA Notice

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights. Under the CCPA, you have the right to know what personal information we collect about you, the right to delete your personal information, and the right to opt out of the sale of your personal information. Gotham Lab does not sell personal information. To exercise your CCPA rights, contact us at info@gothamlab.com.

To exercise any of your privacy rights, contact us at info@gothamlab.com or +1 347-587-8110. We will respond within 30 days.

7. Data Security

We take reasonable and appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure data transmission (HTTPS), access controls, and working only with reputable third-party service providers.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

8. Third-Party Links

The Website may contain links to third-party websites, including social media platforms (LinkedIn, Instagram) and GothamCCSL.com. We are not responsible for the privacy practices, content, or security of these external sites. We encourage you to review the privacy policies of any third-party websites you visit. The inclusion of a link does not imply endorsement by Gotham Lab.

9. Children’s Privacy

The Website is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13 in violation of the Children’s Online Privacy Protection Act (COPPA). If you believe we have inadvertently collected information from a child under 13, please contact us immediately at info@gothamlab.com and we will delete that information promptly.

10. Governing Law

This Privacy Policy is governed by the laws of the State of New York and applicable federal law, without regard to conflict of law principles. By using the Website, you consent to the jurisdiction of the state and federal courts located in New York County, New York.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting to this page, with the Effective Date updated accordingly. We encourage you to review this Privacy Policy periodically. Your continued use of the Website after any changes constitutes your acceptance of the revised Privacy Policy.